Business research methods / Alan Bryman, Emma Bell.
Material type: TextPublication details: Oxford : Oxford University Press, c2011.Edition: 3rd edDescription: xxxvii, 765 p. : col. ill., col. ports. ; 27 cmISBN:- 9780199583409 (pbk.) :
- 9780199583409
- 658.0072 BRY
- HD30.4
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 BRY (Browse shelf(Opens below)) | 1 | Available | 219180 |
Previous ed.: 2007.
Includes bibliographical references and index.
Part one.1.Business research strategies -- 2.Research designs -- 3.Planning a research project and formulating research questions -- 4.Getting started: reviewing the literature -- 5.Ethics in business research -- Part two. -- 6.The nature of quantitative research -- 7.Sampling -- 8.Structured interviewing -- 9.Self-completion questionnaires -- 10.Asking questions -- 11.Structure observation -- 12.Content analysis -- 13.Secondary analysis and official statistics -- 14.Quantitative data analysis -- 15.Using SPSS for Windows -- Part three -- 16.The nature of qualitative research -- 17.Ethnography and participant observation -- 18.Interviewing in qualitative research -- 19.Focus groups -- 20.Language in qualitative research -- 21.Documents as sources of data -- 22.Qualitative data analysis -- 23.Computer-assisted qualitative data analysis: using NVivo -- Part four -- 24.Breaking down the quantitative/qualitative divide -- 25.Mixed methods research: combining quantitative and qualitative research -- 27.Writing up business research.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.