Business research methods /
Bryman, Alan.
Business research methods / Alan Bryman, Emma Bell. - 3rd ed. - Oxford : Oxford University Press, c2011. - xxxvii, 765 p. : col. ill., col. ports. ; 27 cm.
Previous ed.: 2007.
Includes bibliographical references and index.
Part one.1.Business research strategies -- 2.Research designs -- 3.Planning a research project and formulating research questions -- 4.Getting started: reviewing the literature -- 5.Ethics in business research -- Part two. -- 6.The nature of quantitative research -- 7.Sampling -- 8.Structured interviewing -- 9.Self-completion questionnaires -- 10.Asking questions -- 11.Structure observation -- 12.Content analysis -- 13.Secondary analysis and official statistics -- 14.Quantitative data analysis -- 15.Using SPSS for Windows -- Part three -- 16.The nature of qualitative research -- 17.Ethnography and participant observation -- 18.Interviewing in qualitative research -- 19.Focus groups -- 20.Language in qualitative research -- 21.Documents as sources of data -- 22.Qualitative data analysis -- 23.Computer-assisted qualitative data analysis: using NVivo -- Part four -- 24.Breaking down the quantitative/qualitative divide -- 25.Mixed methods research: combining quantitative and qualitative research -- 27.Writing up business research.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
9780199583409 (pbk.) : £38.99 9780199583409
Business--Research--Methodology
Business and Management.
Business & Management
Business studies: general
Research methods: general
HD30.4
658.0072 BRY
Business research methods / Alan Bryman, Emma Bell. - 3rd ed. - Oxford : Oxford University Press, c2011. - xxxvii, 765 p. : col. ill., col. ports. ; 27 cm.
Previous ed.: 2007.
Includes bibliographical references and index.
Part one.1.Business research strategies -- 2.Research designs -- 3.Planning a research project and formulating research questions -- 4.Getting started: reviewing the literature -- 5.Ethics in business research -- Part two. -- 6.The nature of quantitative research -- 7.Sampling -- 8.Structured interviewing -- 9.Self-completion questionnaires -- 10.Asking questions -- 11.Structure observation -- 12.Content analysis -- 13.Secondary analysis and official statistics -- 14.Quantitative data analysis -- 15.Using SPSS for Windows -- Part three -- 16.The nature of qualitative research -- 17.Ethnography and participant observation -- 18.Interviewing in qualitative research -- 19.Focus groups -- 20.Language in qualitative research -- 21.Documents as sources of data -- 22.Qualitative data analysis -- 23.Computer-assisted qualitative data analysis: using NVivo -- Part four -- 24.Breaking down the quantitative/qualitative divide -- 25.Mixed methods research: combining quantitative and qualitative research -- 27.Writing up business research.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
9780199583409 (pbk.) : £38.99 9780199583409
Business--Research--Methodology
Business and Management.
Business & Management
Business studies: general
Research methods: general
HD30.4
658.0072 BRY