Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague and Carol-Ann Morgan.
Material type: TextSeries: Market research in practice seriesPublisher: London : Kogan Page 2013Edition: Second editionDescription: xiii, 257 pages : illustrations (black and white) ; 24 cmISBN:- 9780749468644 (pbk.) :
- 658.83 HAG
- HF5415.2 .H253 2013
- Also issued online.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 HAG (Browse shelf(Opens below)) | 1 | Available | 219072 |
Previous edition: 2004.
Includes bibliographical references and index.
1.Introduction -- 2.Uses of market research -- 3.Market research design -- 4.Desk research -- 5.Focus groups -- 6.Depth interviewing -- 7.Observation and ethnography -- 8.Sampling and statistics -- 9.Questionnaire design -- 10.Self-completion questionnaires -- 11.Face-to-face interviewing -- 12.Telephone interviewing -- 13.Online surveys -- 14.Data analysis -- 15.Reporting -- 16.International market research -- 17.Research trends.
This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible.
Also issued online.