Handbook of visual communication : theory, methods, and media / edited by Kenneth L. Smith ... [et al.].

Contributor(s):

Material type: Text

TextSeries: LEA's communication series | LEA\'s communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum ; London : Eurospan [distributor], 2004.Description: 528 pISBN:

9780805841787 (hbk.) :
9780805841794 (pbk.) :
0805841792 (pbk. : alk. paper)

Subject(s):

DDC classification:

302.23 SMI

LOC classification:

P93.5 .H363 2004

Contents:

I: Aesthetics -- 1.Aesthetics theory. Dennis Dake -- 2.Creative visualization. Dennis Dake -- II: Perception -- 3.Perceptin theory.Ann Marie Barry -- 4.Eye tracking methodology and the internet. Sheree Josephson -- 5.Perception and the newspaper page: a critical analysis. Ken Smith -- III: Representaton -- 6.Representation theory. Keith Kenney -- 7.Cultural palettes in print advertising: formative research design method. Sandra Moriarty and Lisa Rohe

Summary: An overview of the research methodologies in visual communication, the text includes an examination of theories common to visual communication, the traditional methodologies used in these theorectical areas, & innovative methodologies that extend the traditional research boundaries.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	302.23 SMI (Browse shelf(Opens below))	1	Available		216626

Includes bibliographical references and index.

An overview of the research methodologies in visual communication, the text includes an examination of theories common to visual communication, the traditional methodologies used in these theorectical areas, & innovative methodologies that extend the traditional research boundaries.