MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02332nam a22004578a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0006286032 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923150046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040907s2004 nju f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004018622 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780805841787 (hbk.) : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780805841794 (pbk.) : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0805841792 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P93.5 |
| Item number |
.H363 2004 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
MED |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
JBCT |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
GTC |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 SMI |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Handbook of visual communication : |
| Remainder of title |
theory, methods, and media / |
| Statement of responsibility, etc. |
edited by Kenneth L. Smith ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mahwah, N.J. : |
| Name of publisher, distributor, etc. |
Lawrence Erlbaum ; |
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Eurospan [distributor], |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
528 p. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
LEA's communication series |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
LEA\'s communication series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I: Aesthetics -- 1.Aesthetics theory. Dennis Dake -- 2.Creative visualization. Dennis Dake -- II: Perception -- 3.Perceptin theory.Ann Marie Barry -- 4.Eye tracking methodology and the internet. Sheree Josephson -- 5.Perception and the newspaper page: a critical analysis. Ken Smith -- III: Representaton -- 6.Representation theory. Keith Kenney -- 7.Cultural palettes in print advertising: formative research design method. Sandra Moriarty and Lisa Rohe |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
An overview of the research methodologies in visual communication, the text includes an examination of theories common to visual communication, the traditional methodologies used in these theorectical areas, & innovative methodologies that extend the traditional research boundaries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Visual communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Visual communication |
| General subdivision |
Methodology |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media Studies. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media studies |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication studies |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Ken, |
| Dates associated with a name |
1947 August 14- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Ken |
| Fuller form of name |
(Kenneth Louis) |
| Dates associated with a name |
1947- |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11702576 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
main |
| Copies |
1 |
| Cataloging date |
150119 |
| Code1 |
- |
| Code2 |
- |
| Code3 |
- |
| Code4 |
- |
| Acquisition type - method of paying for the material |
p |
| Claim – claiming activity |
- |
| Estimated price |
70.00 |
| Form – physical form |
b |
| Fund |
gra |
| Order date |
2014-12-04 |
| Order note |
- |
| Order type |
f |
| Receiving action |
- |
| Received date |
2015-01-12 |
| Receiving location |
a |
| Billing location |
q |
| Status |
a |
| Temporary shelving location |
p |
| Vendor |
bookn |
| Language |
eng |
| Country |
ie |
| Volumes |
0 |
| Millennium order record number |
.o10120890 |
| 961 ## - REQUESTOR & SELECTOR |
|---|
| Selector |
M Mulryan |
| -- |
Order printed 17-12-2014 11:28 |
| Locations |
main |
| Funds |
gra |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
141204 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |