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Research methods for business / Joseph Hair ... [et al.].

Contributor(s): Material type: TextTextPublication details: Chichester : John Wiley, 2007.Description: xviii, 448 p. : ill. ; 24 cmISBN:
  • 9780470034040 (pbk.) :
  • 9780470034040
Subject(s): DDC classification:
  • 658.072 HAI
LOC classification:
  • HD30.4 .R475 2007
Incomplete contents:
Part I: Introduction -- 1.Business research for the 21st century -- Part II: Beginning the research process -- 2.Overview of the research process -- 3.Ethics in business -- 4.Defining the research problem and reviewing the literature -- Part III.Research design, sampling and data collection -- 5.Secondary data -- 6.Conceptualization and research design -- 7.Sampling approaches -- 8.Methods of collecting primary data -- 9.Measurement and scaling -- 10.Questionnaire design -- Part IV.Analysis and interpretation of data -- 11.Basic data analysis for qualitative research -- 12.Basic data analysis for quantitative research -- 13.Testing hypotheses -- 14.Examing relationships using correlation and regression -- Part V.Communicating the results -- 15.Reporting and presenting research.
Summary: 'Research Methods For Business' presents a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. A running case study is also presented throughout so that students can follow it through each chapter.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.072 HAI (Browse shelf(Opens below)) 1 Available 202614

European adaptation of the US textbook: Essentials of business research methods, 2003.

Includes bibliographical references (p. 429-435) and index.

Part I: Introduction -- 1.Business research for the 21st century -- Part II: Beginning the research process -- 2.Overview of the research process -- 3.Ethics in business -- 4.Defining the research problem and reviewing the literature -- Part III.Research design, sampling and data collection -- 5.Secondary data -- 6.Conceptualization and research design -- 7.Sampling approaches -- 8.Methods of collecting primary data -- 9.Measurement and scaling -- 10.Questionnaire design -- Part IV.Analysis and interpretation of data -- 11.Basic data analysis for qualitative research -- 12.Basic data analysis for quantitative research -- 13.Testing hypotheses -- 14.Examing relationships using correlation and regression -- Part V.Communicating the results -- 15.Reporting and presenting research.

'Research Methods For Business' presents a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. A running case study is also presented throughout so that students can follow it through each chapter.

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