Research methods for business / Joseph Hair ... [et al.].
Material type: TextPublication details: Chichester : John Wiley, 2007.Description: xviii, 448 p. : ill. ; 24 cmISBN:- 9780470034040 (pbk.) :
- 9780470034040
- 658.072 HAI
- HD30.4 .R475 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.072 HAI (Browse shelf(Opens below)) | 1 | Available | 202614 |
European adaptation of the US textbook: Essentials of business research methods, 2003.
Includes bibliographical references (p. 429-435) and index.
Part I: Introduction -- 1.Business research for the 21st century -- Part II: Beginning the research process -- 2.Overview of the research process -- 3.Ethics in business -- 4.Defining the research problem and reviewing the literature -- Part III.Research design, sampling and data collection -- 5.Secondary data -- 6.Conceptualization and research design -- 7.Sampling approaches -- 8.Methods of collecting primary data -- 9.Measurement and scaling -- 10.Questionnaire design -- Part IV.Analysis and interpretation of data -- 11.Basic data analysis for qualitative research -- 12.Basic data analysis for quantitative research -- 13.Testing hypotheses -- 14.Examing relationships using correlation and regression -- Part V.Communicating the results -- 15.Reporting and presenting research.
'Research Methods For Business' presents a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. A running case study is also presented throughout so that students can follow it through each chapter.