Research methods for business /
Research methods for business /
Joseph Hair ... [et al.].
- Chichester : John Wiley, 2007.
- xviii, 448 p. : ill. ; 24 cm.
European adaptation of the US textbook: Essentials of business research methods, 2003.
Includes bibliographical references (p. 429-435) and index.
Part I: Introduction -- 1.Business research for the 21st century -- Part II: Beginning the research process -- 2.Overview of the research process -- 3.Ethics in business -- 4.Defining the research problem and reviewing the literature -- Part III.Research design, sampling and data collection -- 5.Secondary data -- 6.Conceptualization and research design -- 7.Sampling approaches -- 8.Methods of collecting primary data -- 9.Measurement and scaling -- 10.Questionnaire design -- Part IV.Analysis and interpretation of data -- 11.Basic data analysis for qualitative research -- 12.Basic data analysis for quantitative research -- 13.Testing hypotheses -- 14.Examing relationships using correlation and regression -- Part V.Communicating the results -- 15.Reporting and presenting research.
'Research Methods For Business' presents a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. A running case study is also presented throughout so that students can follow it through each chapter.
9780470034040 (pbk.) : £31.99 9780470034040
Business--Research--Methodology
Business and Management.
Business & Management
HD30.4 / .R475 2007
658.072 HAI
European adaptation of the US textbook: Essentials of business research methods, 2003.
Includes bibliographical references (p. 429-435) and index.
Part I: Introduction -- 1.Business research for the 21st century -- Part II: Beginning the research process -- 2.Overview of the research process -- 3.Ethics in business -- 4.Defining the research problem and reviewing the literature -- Part III.Research design, sampling and data collection -- 5.Secondary data -- 6.Conceptualization and research design -- 7.Sampling approaches -- 8.Methods of collecting primary data -- 9.Measurement and scaling -- 10.Questionnaire design -- Part IV.Analysis and interpretation of data -- 11.Basic data analysis for qualitative research -- 12.Basic data analysis for quantitative research -- 13.Testing hypotheses -- 14.Examing relationships using correlation and regression -- Part V.Communicating the results -- 15.Reporting and presenting research.
'Research Methods For Business' presents a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. A running case study is also presented throughout so that students can follow it through each chapter.
9780470034040 (pbk.) : £31.99 9780470034040
Business--Research--Methodology
Business and Management.
Business & Management
HD30.4 / .R475 2007
658.072 HAI