Visual persuasion : the role of images in advertising. Paul Messaris.
Material type: TextPublication details: London : SAGE, 1997.Description: 328p. : illISBN:- 9780803972452 (hbk.) :
- 9780803972469 (pbk.) :
- 0803972466 (pbk. : alk. paper)
- 659.1042 MES
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.1042 MES (Browse shelf(Opens below)) | 1 | Available | 205996 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
No cover image available | ||||||||
659.1014 BEA Persuasive signs the semiotics of advertising / | 659.1014 COO The discourse of advertising / | 659.1019 FEL The anatomy of humbug : how to think differently about advertising / | 659.1042 MES Visual persuasion : the role of images in advertising. | 659.1042 NAV Buy this book : studies in advertising and consumption / | 659.1042 PIN Doing visual ethnography : images, media and representation in research / | 659.10420973 GOL Reading ads socially. |
Includes bibliographical references (p. 275-288) and index.
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
With Visual Persuasion, Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.