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Visual persuasion : the role of images in advertising. Paul Messaris.

By: Material type: TextTextPublication details: London : SAGE, 1997.Description: 328p. : illISBN:
  • 9780803972452 (hbk.) :
  • 9780803972469 (pbk.) :
  • 0803972466 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1042 MES
Contents:
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
Summary: With Visual Persuasion, Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 659.1042 MES (Browse shelf(Opens below)) 1 Available 205996

Includes bibliographical references (p. 275-288) and index.

A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.

With Visual Persuasion, Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.

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