International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Edition: 3rd edDescription: xxv, 500 p. : col. ill. ; 28 cmISBN:- 9780131276765 (pbk.) :
- 013127676X (pbk.)
- 658.049 WIL
- HD62.4 .W586 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.049 WIL (Browse shelf(Opens below)) | 1 | Available | 128486 |
Previous ed.: 2003.
International ed.
Previous ed.: c2003.
Includes bibliographical references and index.
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.