MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01007nam a2200325u 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0003290826 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923143559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
850715s1985 enk | 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780434923304 (pbk) : |
| Terms of availability |
£9.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0434923303 (pbk) : |
| Terms of availability |
Đ9.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Uk |
| Transcribing agency |
Uk |
| Modifying agency |
StDuBDSZ |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KNT |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 WIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilmshurst, John. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The fundamentals of advertising / |
| Statement of responsibility, etc. |
John Wilmshurst. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Published on behalf of the Institute of Marketing and the CAM Foundation, |
| Date of publication, distribution, etc. |
1985. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv,267p.,[8]p. of plates : |
| Other physical details |
ill. ; |
| Dimensions |
24cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media, entertainment, information & communication industries |
| Source of heading or term |
thema |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Advertising |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Institute of Marketing. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
CAM Foundation. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10313461 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
050304 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
4 |