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The fundamentals of advertising /

Wilmshurst, John.

The fundamentals of advertising / John Wilmshurst. - London : Published on behalf of the Institute of Marketing and the CAM Foundation, 1985. - xiv,267p.,[8]p. of plates : ill. ; 24cm.

Includes index.

ISBN: 9780434923304 (pbk) : £9.95 0434923303 (pbk) : Đ9.95

Subjects--Topical Terms:
Advertising.
Media, entertainment, information & communication industries

Subjects--Index Terms: Advertising

LC Class. No.: HF5821

Dewey Class. No.: 659.1 WIL

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