MARC details
000 -LEADER |
fixed length control field |
01172nam a2200349 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0005734185 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180923142017.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
030326s2004 njuah f b 001|0|eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780131212763 (pbk.) : |
Terms of availability |
£37.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131212761 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 KOT |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing / |
Statement of responsibility, etc. |
Philip Kotler, Gary Armstrong. |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Pearson Education, |
Date of publication, distribution, etc. |
c2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 v. (various pagings) : |
Other physical details |
col. ill., col. facsims. ; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2001. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
This is an international edition of an established marketing title widely used by colleges and universities throughout the world. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170814 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10270784 |
b |
main |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
6 |
Cataloger's initials, CIN (RLIN) |
041101 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |