Marketing research in action / (Record no. 1715)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01043pam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm27265672 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170814180112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 921224s1993 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 92047341 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415067596 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 041506760X (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | UKM |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | e-uk--- |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | YQAA |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 KEN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kent, Raymond A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research in action / |
| Statement of responsibility, etc. | Raymond A. Kent. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 367 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [352]-354) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Geographic subdivision | Great Britain. |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market research |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10061010 |
| b | main |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 3 |
| Cataloger's initials, CIN (RLIN) | 010831 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 57.14 | 8 | 658.83 KEN | 101278 | 12/07/2019 | 1 | 57.14 | 14/08/2017 | Long Loan | |||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 57.14 | 14 | 1 | 658.83 KEN | 101277 | 12/07/2019 | 1 | 57.14 | 14/08/2017 | Long Loan |