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Marketing research in action /

Kent, Raymond A.

Marketing research in action / Raymond A. Kent. - London ; New York : Routledge, 1993. - xv, 367 p. : ill. ; 25 cm.

Includes bibliographical references (p. [352]-354) and index.

ISBN: 0415067596 041506760X (pbk.)

LCCN: 92047341

Subjects--Topical Terms:
Marketing research.
Marketing research--Great Britain.

Subjects--Index Terms: Market research

Dewey Class. No.: 658.83 KEN

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