The content analysis guidebook /
Neuendorf, Kimberly A.
The content analysis guidebook / Kimberly A. Neuendorf. - London : SAGE, 2002. - 350p.
Includes bibliographical references and index.
1.Defining content analysis -- 2.Milestones in the history of content analysis -- 3.Beyond description: an integrative model of content analysis -- 4.Message units and sampling -- 6.Measurement techniques -- 7.Reliability -- 8.Results and reporting -- 9.Contents.
Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
9780761919773 (hbk.) : �43.00 9780761919780 (pbk.) : �19.99 0761919783 (pbk.) : No price
200100004115
Sociology--Research--Methodology
Content analysis (Communication)
Society.
Research methods: general
Social research & statistics
P93
301.01 NEU
The content analysis guidebook / Kimberly A. Neuendorf. - London : SAGE, 2002. - 350p.
Includes bibliographical references and index.
1.Defining content analysis -- 2.Milestones in the history of content analysis -- 3.Beyond description: an integrative model of content analysis -- 4.Message units and sampling -- 6.Measurement techniques -- 7.Reliability -- 8.Results and reporting -- 9.Contents.
Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
9780761919773 (hbk.) : �43.00 9780761919780 (pbk.) : �19.99 0761919783 (pbk.) : No price
200100004115
Sociology--Research--Methodology
Content analysis (Communication)
Society.
Research methods: general
Social research & statistics
P93
301.01 NEU