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Business communication today/

Bovee, Courtland L.

Business communication today/ Courland L. Bovée, John V. Thill. - 3rd ed. - New York: McGraw-Hill, 1992. - xxviii, 659p.; col. ill.; 25cm.

Includes bibliographical references and index.

Part one: Foundations of business communication -- 1.Communicating successfully in an organization -- 2.Understanding business communication -- Part two: The writing process -- 3.Planning business messages -- 4.Organizing and composing business messages -- 5.Revising business messages -- 6.Writing direct requests -- 7.Writing routine, good-news and goodwill messages -- 8.Writing bad-news messages --9.Writing persuasive messages -- Part four: Employment messages -- 10.Writing resumes and application letters -- 11.Interviewing for employment and following up -- Part five: Reports and proposals -- 12.Using reports and proposals as business tools -- 13.Gathering and interpreting information -- 14.Developing visual aids -- 15.Writing reports and proposals -- 16.Completing formal reports and proposals -- Part six: Oral communication-- 17.Listenging, interviewing, and conducting meetings -- 18.Giving speeches and oral presentations -- Part seven: Intercultural communication and business technology -- 19.Communicating interculturally and internationally -- 20.Communicating through business technology -- Part eight: Special topics in business communication -- Fundamentals of grammar and usage -- Format and layout of buisness documents -- Documentation of report sources.

0071125442


Business communication--Case studies.--United States
Communication in orgaizations--Case studies.--United States
Buinsess writing--Case studies.--United States

658.45 BOV

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