Essentials of marketing research /
Hawkins, Del I.
Essentials of marketing research / Del I. Hawkins, Donald S. Tull. - New York : Toronto : New York : Macmillan Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994. - xiii, 558, I-18 p. : ill. (some col.) ; 26 cm.
Portions of this book are taken from: Marketing research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993.
Includes bibliographical references and indexes.
9780023518317 0023518316
93005979
Marketing research.
Marketing research--Case studies
Market research
HF5415.2 / .H34 1994
658.83 HAW
Essentials of marketing research / Del I. Hawkins, Donald S. Tull. - New York : Toronto : New York : Macmillan Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994. - xiii, 558, I-18 p. : ill. (some col.) ; 26 cm.
Portions of this book are taken from: Marketing research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993.
Includes bibliographical references and indexes.
9780023518317 0023518316
93005979
Marketing research.
Marketing research--Case studies
Market research
HF5415.2 / .H34 1994
658.83 HAW