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Strategic management in the hospitality industry /

Olsen, Michael D.

Strategic management in the hospitality industry / Michael D. Olsen, Eliza Ching-Yick Tse, Joseph J. West. - New York, N.Y. : London : Van Nostrand Reinhold ; Chapman and Hall, c1992. - viii,392p. : ill. ; 26cm.

Includes bibliographical references and index.

1.Overview of the concept of strategic management -- 2.The major concepts of the strategic-management process -- 3.Environmental assessment and strategy formulation -- 4.Strategy formulation and implementation: two integrated processes -- 5.Integrating strategy -- 6.The importance of the match of environment, strategy, and organizational structure -- 7.Corporate strategy -- 8.Business-level strategy -- 9.The management as the multiunit organization matures.

9780442002466 : No price 0442002467

92004910


Hospitality industry--Management
Strategic planning.
Reference works
Management of specific areas
Hotel & catering trades
General cookery & recipes

Hotels Management Restaurants Management

647.940684 OLS

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