Managing strategy /
Bowman, Cliff.
Managing strategy / Cliff Bowman and David Asch. - Basingstoke : Macmillan Business, 1996. - ix, 184 p. : ill. ; 24 cm.
Bibliography: p. 175-178 . -Includes index.
Bibliography: p. 175-178 . -Includes index.
This text avoids an overly-theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. It focuses on implementing strategy, taking a more action-oriented approach.
9780333608876 (cased) : No price 9780333608883 (pbk) : £14.99 0333608887 (pbk) : Đ14.99
Strategic planning.
Business strategy
Business Planning
658.4 BOW
Managing strategy / Cliff Bowman and David Asch. - Basingstoke : Macmillan Business, 1996. - ix, 184 p. : ill. ; 24 cm.
Bibliography: p. 175-178 . -Includes index.
Bibliography: p. 175-178 . -Includes index.
This text avoids an overly-theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. It focuses on implementing strategy, taking a more action-oriented approach.
9780333608876 (cased) : No price 9780333608883 (pbk) : £14.99 0333608887 (pbk) : Đ14.99
Strategic planning.
Business strategy
Business Planning
658.4 BOW