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The marketing pathfinder : key concepts and cases for marketing strategy and decision making /

Stewart, David, 1948-

The marketing pathfinder : key concepts and cases for marketing strategy and decision making / [electronic resource] David Stewart and Michael Saren. - 1 online resource (283 pages)

Includes bibliographical references and index.

ISBN: 9781118758762 (e-book)

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.13 / .S875 2014

Dewey Class. No.: 658.8/02

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