Business economics : strategy and applications /
Cook, Mark, 1954-
Business economics : strategy and applications / Mark Cook and Corri Farquharson. - London : Pitman, 1998. - xxii, 602 p. : ill. ; 27 cm.
Includes bibliographical references and index.
Part 1.Introduction -- 1.The scope of business economics -- 2.The organisation and its environment -- 3.Business objectives, ethics and corporate governance -- 4.Alternative models of the organisation -- Part 2.Demand, revenue and costs -- 5.Consumer behaviour -- 6.Demand and elasticity -- 7.Estimating and forecasting demand -- 8.Determinants and behaviour of costs -- Part 3.Marketing and investment decisions -- 9.Pricing decisions -- 10.Pricing practices -- 11.Non-price competition and the marketing mix -- 12.Investment decisions and the cost of capital -- 13.Techniques for decision making under conditions of uncertainty and risk -- 4.Economics and corporate strategy -- 14.Elements of business strategy -- 15.Analysing the structure of competition -- 16.Competitive weapons: scale, scope and core competences -- 17.Transaction cost economics -- 18.Deterrence and reputation as strategic tools -- 19.Quality and the economics of the organisation -- Part 5.Business issues -- 20.Business issues and the environment -- 21.The globalisation of business activities -- 22.Government intervention: competition and regulation -- 23.The changing boundaries of the organisation-- 24.The labour market.
Business Economics uses international case studies to explain and develop the link between business economics and strategy. The authors cover the impact of recently emerging themes, including the growth of information technology.
9780273617136 (pbk.) : £24.99 9780273617136
Managerial economics--Problems, exercises, etc
Managerial economics.
Strategic planning.
Industry.
Economics
Business strategy
HD30.22 / .C66 1998
338.5 COO
Business economics : strategy and applications / Mark Cook and Corri Farquharson. - London : Pitman, 1998. - xxii, 602 p. : ill. ; 27 cm.
Includes bibliographical references and index.
Part 1.Introduction -- 1.The scope of business economics -- 2.The organisation and its environment -- 3.Business objectives, ethics and corporate governance -- 4.Alternative models of the organisation -- Part 2.Demand, revenue and costs -- 5.Consumer behaviour -- 6.Demand and elasticity -- 7.Estimating and forecasting demand -- 8.Determinants and behaviour of costs -- Part 3.Marketing and investment decisions -- 9.Pricing decisions -- 10.Pricing practices -- 11.Non-price competition and the marketing mix -- 12.Investment decisions and the cost of capital -- 13.Techniques for decision making under conditions of uncertainty and risk -- 4.Economics and corporate strategy -- 14.Elements of business strategy -- 15.Analysing the structure of competition -- 16.Competitive weapons: scale, scope and core competences -- 17.Transaction cost economics -- 18.Deterrence and reputation as strategic tools -- 19.Quality and the economics of the organisation -- Part 5.Business issues -- 20.Business issues and the environment -- 21.The globalisation of business activities -- 22.Government intervention: competition and regulation -- 23.The changing boundaries of the organisation-- 24.The labour market.
Business Economics uses international case studies to explain and develop the link between business economics and strategy. The authors cover the impact of recently emerging themes, including the growth of information technology.
9780273617136 (pbk.) : £24.99 9780273617136
Managerial economics--Problems, exercises, etc
Managerial economics.
Strategic planning.
Industry.
Economics
Business strategy
HD30.22 / .C66 1998
338.5 COO