Strategic customer alliances : how to win, manage and develop key account business in the 1990's /
Burnett, Ken.
Strategic customer alliances : how to win, manage and develop key account business in the 1990's / Ken Burnett. - London : Financial Times, Pitman, 1993. - vi, 280 p. : ill. ; 24 cm.
Includes index.
0273038737
Customer service--Management.
Marketing--Key accounts.
658.81 BUR
Strategic customer alliances : how to win, manage and develop key account business in the 1990's / Ken Burnett. - London : Financial Times, Pitman, 1993. - vi, 280 p. : ill. ; 24 cm.
Includes index.
0273038737
Customer service--Management.
Marketing--Key accounts.
658.81 BUR