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| 010 | _a200100004115 | ||
| 020 |
_a9780761919773 (hbk.) : _c�43.00 |
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| 020 |
_a9780761919780 (pbk.) : _c�19.99 |
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| 072 | 7 |
_aJHBC _2thema |
|
| 082 | 0 | _a301.01 NEU | |
| 100 | 1 | _aNeuendorf, Kimberly A. | |
| 245 | 1 | 4 |
_aThe content analysis guidebook / _cKimberly A. Neuendorf. |
| 260 |
_aLondon : _bSAGE, _c2002. |
||
| 300 | _a350p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1.Defining content analysis -- 2.Milestones in the history of content analysis -- 3.Beyond description: an integrative model of content analysis -- 4.Message units and sampling -- 6.Measurement techniques -- 7.Reliability -- 8.Results and reporting -- 9.Contents. | |
| 520 | 8 | _aContent analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice. | |
| 650 | 0 |
_aSociology _xResearch _xMethodology |
|
| 650 | 0 | _aContent analysis (Communication) | |
| 650 | 7 |
_aSociety. _2ukslc |
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| 650 | 7 |
_aResearch methods: general _2thema |
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| 650 | 7 |
_aSocial research & statistics _2thema |
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| 961 |
_cstg25.99 _fMary McDonnell Naughton _lnlib _mdon |
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