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| 008 | 910501s1991 enk | 001 | eng d | ||
| 010 | _a90047584 | ||
| 020 |
_a9780133178920 (pbk) : _c£18.95 |
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| 020 | _a0133178927 | ||
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_aUk _cUk _dStDuBDSZ |
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| 082 | _a658.848 BRA | ||
| 100 | 1 |
_aBradley, Frank, _d1942- |
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| 245 | 1 | 0 |
_aInternational marketing strategy. _cFrank Bradley. |
| 260 |
_bPrentice Hall International, _c1991. |
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| 300 | _a1 v. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | 8 | _aInternational marketing strategies are examined, from analysis of political, social, business and competitive environments, to the development of strategies to enter international markets. The author assesses how to select international markets and customers, and how to develop products. | |
| 650 | 0 |
_aExport marketing _xManagement |
|
| 650 | 7 |
_aInternational business _2thema |
|
| 650 | 7 |
_aBusiness strategy _2thema |
|
| 650 | 7 |
_aSales & marketing management _2thema |
|
| 902 | _a170814 | ||
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_a.b10038747 _bmain _c- |
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