000			02031nam a22004098a 4500
001			BDZ0012798245
003			StDuBDS
005			20180923145934.0
008			110627s2011 enka f 000|0 eng|d
020			_a9781857885743 (pbk.) : _c�14.99
020			_a9781857885644 (hbk.) : _c�20.00
020			_a9781857885743 (pbk.) : _c�14.99
040			_aStDuBDS _cStDuBDS _dStDuBDSZ
042			_aukblcatcopy
050		4	_aHF5548.34
072		7	_aBUS _2ukslc
072		7	_aKJE _2thema
072		7	_aKJS _2thema
082	0		_a658.872 MAR
100	1		_aMartin, Chuck, _d1949-
245	1	4	_aThe third screen : _bmarketing to your customers in a world gone mobile / _cChuck Martin.
260			_aLondon : _bNicholas Brealey, _c2011.
300			_a240 p. : _bill.
500			_aIncludes index.
505	0		_aIntroducton. Mobile is game changing -- 1.The rise of the untethered consumer -- 2.Smartphones rule -- 3.Real time moves to all the time -- 4.Customer engagement i a world gone mobile -- 5.There\'s an app for that: the new broadcasting -- 6.On location, on location, on location: LBM -- 7.The finding: search on steroids -- 6.Social goes mobile -- 9.The push-pull of mobile -- 10.The new laws of (inbound) mobile marketing.
520	8		_aThe birth of m-commerce is not just about using the phone to pay for something, it is revolutionising the entire buying process based on location. Marketing has now become hyper-local. Chuck Martin explains how in this, the age of the smartphone, the nature of marketing is changing.
650		0	_aMobile commerce.
650		7	_aBusiness and Management. _2ukslc
650		7	_aE-commerce: business aspects _2thema
650		7	_aSales & marketing _2thema
902			_a170814
907			_a.b10463513 _bmain _c-
942			_n0
960			_amain _b2 _c120904 _d- _e- _f- _g- _hp _i- _j18.64 _kb _lnone _m2012-05-23 _n- _of _p- _q2012-07-06 _ra _sq _ta _up _vstar _weng _xenk _y0 _z.o10109833
961			_fR Dunne _bOrder printed 06-06-2012 9:37 _lmain _mnone
998			_b0 _c120523 _dm _ea _f- _g4
999			_c17312 _d17312