000			03244nam a2200445 a 4500
001			BDZ0008639894
003			StDuBDS
005			20180923145833.0
008			090311s2010 ohua f 001|0|eng|d
020			_a9780324788617 (pbk.) : _c£48.99
020			_a9780324788457 (Internet access card) : _cNo price
020			_a9780324788617
040			_aStDuBDS _beng _cStDuBDS _dStDuBDSZ
050		0	_aHF5415.2 _b.Z54 2009
072		7	_aBUS _2ukslc
072		7	_aKJSM _2thema
082	0		_a658.83 ZIK
100	1		_aZikmund, William G.
245	1	0	_aExploring marketing research.
250			_a10th ed., International ed. / _bWilliam G. Zikmund, Barry J. Babin.
260			_a[Mason, Ohio?] : _bSouth-Western Cengage Learning, _cc2010.
300			_a714 p. : _bcol. ill. ; _c28 cm. + _e1 Internet access card
500			_aPrevious ed.: 2007.
500			_aInternational ed.
504			_aIncludes bibliographical references and index.
505	0		_aPart I.Introduction -- 1.The role of marekting research -- 2.Information systems and knowledge management -- 3.The marekting research process -- 4.The human side of marketing research: organizational and ethical issues -- 5.Problem definition: jump-starting the research process -- 6.Qualitative research tools -- 7.Secondary data research in a digital age -- Part 3.Research designs for collecting primary data -- 8.Survey research: an overview -- 9.Survey research: basic methods of communication with respondents -- 10.Observation -- 11.Experimental research: an overview -- 12.Test-markets and experimental design -- Part 4.Measurement concepts -- 13.Measurement -- 14.Attitude measurement -- 15.Questionnaire design -- Part 5.Sampling and fieldwork -- 16.Sampling designs and sampling procedures -- 17.Determination of sample size: a review of statistical theory -- 18.Fieldwork -- Part 6.Data analysis and presentation -- 19.Editing and coding: transforming raw data into information --20.Basic data analysis: descriptive statistics -- 21.Univariate statistical analysis -- 23.Bivariate statistical analysis: measuresof association -- 24.Introducing multivariate data analysis -- 25.Communicating research results: research reports, oral presentation, and research follow-up -- Part 7.Comprehensive cases with computerized databases.
520	8		_aMarketing research on the internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the internet has continued to shape the future of marketing research. This book reflects the changes in IT since the previous edition.
650		0	_aMarketing research.
650		0	_aMarketing research _xComputer network resources
650		7	_aBusiness and Management. _2ukslc
650	0	7	_aMarketingforschung.
650		7	_aMarket research _2thema
700	1		_aBabin, Barry J.
902			_a170814
907			_a.b10446436 _bmain _c-
942			_n0
960			_amain _b1 _c101123 _d- _e- _f- _g- _hp _ia _j201.27 _kb _lnone _m2010-07-21 _n- _of _p- _q2010-11-23 _ra _sq _ta _up _vcout _weng _xenk _y0 _z.o10100507
961			_cgbp174.27 _eclaim1 was sent 04-10-2010 _fUna _bOrder printed 21-07-2010 15:14 _lmain _mnone
998			_b0 _c100721 _dm _ea _f- _g0
999			_c15879 _d15879