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008 860417s1987 maua b 001 0 eng d
010 _a86081102
020 _a9780395357101
020 _a0395357101
035 _a(DLC)86081102
040 _aDLC
_cDLC
_dDLC
_dStDuBDSZ
049 _aYQAA
050 0 _aHF5415
_b.P658 1987
082 0 _a658.8 PRI
100 1 _aPride, William M.,
_d1942-
245 1 0 _aMarketing :
_bbasic concepts and decisions /
_cWilliam M. Pride, O.C. Ferrell.
250 _a5th ed.
260 _aBoston :
_bHoughton Mifflin,
_cc1987.
300 _axxx, 766 p. :
_bill. (some col.) ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 _aFerrell, O. C.
902 _a170814
907 _a.b1005733x
_bmain
_c-
942 _n0
998 _b1
_c010831
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