000			01907nam a2200385uu 4500
001			BDZ0003244193
003			StDuBDS
005			20180923141626.0
008			950403s1995 enka || 001 ||eng d
020			_a9780333637227 (cased) : _cNo price
020			_a9780333637234 (pbk) : _cNo price
020			_a0333637232 (pbk)
040			_aUkOxU _dUk _dStDuBDSZ
043			_ae-uk---
049			_aYQAA
072		7	_aKJC _2thema
072		7	_aKJSM _2thema
082	0		_a658.83 MCD
100	1		_aMcDonald, Malcolm.
245	1	0	_aMarket segmentation : _ba step-by-step approach to creating profitable market segments / _cMalcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall.
260			_aBasingstoke : _bMacmillan Business, _c1995.
300			_axvii, 271 p. : _bill. ; _c25 cm.
500			_aIncludes index.
505	0		_a1.Preparing for segmentation -- 2.Market mapping -- 3.Who buys -- 4.What, where, when and how -- 5.Who buys what, where, when and how -- 6.Why is it bought -- 7.Segmentation: stage 1 -- 8.Segmentation: stage 2 -- 9.Segment attractiveness -- 10.Company competitiveness and the portfolio matrix -- 11.Setting market objectives and strategies for identified segments -- 12.Organisational issues in market segmentation -- 13.The contribution of segmentation to business planning: a case study of the rise, fall and recovery of ICI fertilizers
520	8		_aThis text tackles the array of variables that are present when managers determine the difficulties of segmenting markets. The methodology of this book was developed and tested on 20 blue-chip companies.
650		0	_aMarket segmentation _zGreat Britain
650		7	_aBusiness strategy _2thema
650		7	_aMarket research _2thema
653	0		_aMarket research
700	1		_aDunbar, Ian, _d1951-
902			_a170814
907			_a.b10053773 _bmain _c-
942			_n0
998			_b2 _c010831 _dm _ea _f- _g0
999			_c1377 _d1377