| 000 | 01186nam a22003497 4500 | ||
|---|---|---|---|
| 001 | BDZ0000191280 | ||
| 003 | StDuBDS | ||
| 005 | 20180923141625.0 | ||
| 008 | 930705s1992 enka || 001 ||eng d | ||
| 020 |
_a9780333576434 (cased) : _cNo price |
||
| 020 |
_a9780333576441 (pbk) : _cNo price |
||
| 020 | _a0333576446 (pbk.) | ||
| 040 |
_aUk _cUk _dStDuBDSZ |
||
| 049 | _aYQAA | ||
| 072 | 7 |
_aKJC _2thema |
|
| 072 | 7 |
_aKJMV7 _2thema |
|
| 082 | 0 | _a658.8 BAK | |
| 100 | 1 | _aBaker, Michael John. | |
| 245 | 1 | 0 |
_aMarketing strategy and management. _cMichael J. Baker. |
| 250 | _a2nd ed. | ||
| 260 |
_bMacmillan, _c1992. |
||
| 300 | _axxv,560p. | ||
| 520 | 8 | _aFor the advanced student who has completed a basic marketing course or for the more experienced practitioner with a working knowledge of the subject. The book has been revised and updated to reflect recent changes and developments with more use of case study material. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aBusiness strategy _2thema |
|
| 650 | 7 |
_aSales & marketing management _2thema |
|
| 653 | 0 | _aMarketing | |
| 902 | _a170814 | ||
| 907 |
_a.b10053293 _bmain _c- |
||
| 942 | _n0 | ||
| 998 |
_b7 _c010831 _dm _ea _f- _g0 |
||
| 999 |
_c1355 _d1355 |
||