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010 _a2005042438
020 _a9780273701781 (pbk.) :
_c£39.99
020 _a9781280302023
020 _a0273701789
020 _acis5820624
020 _a9786610602025 (electronic bk.)
020 _a9780273701781
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_bMIL
040 _aStDuBDS
_cStDuBDS
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050 0 _aHD30.28
_b.L96 2006
072 7 _aBUS
_2ukslc
072 7 _aKJC
_2thema
082 0 _a658.4012 LYN
100 1 _aLynch, Richard L.
245 1 0 _aCorporate strategy /
_cRichard Lynch.
250 _a4th ed.
260 _aHarlow :
_bFinancial Times Prentice Hall,
_c2006.
300 _axxxii, 830 p. :
_bcol. ill. ;
_c27 cm.
500 _aPrevious ed.: 2003.
500 _aCD-ROM in back pocket.
504 _aIncludes bibliographical references and index.
505 _aPart One - An Introduction to Corporate Strategy 1. Corporate Strategy 2. A Review of Theory and Practice Part Two - Analysis of the Environment 3. Analysing the environment - the basics 4. Analysing Markets and Competitors 5. Analysing Customers part Three - Analysis of Resources 6. Analysing Resources The Basics 7. Analysing Human Resources 8. Analysing Financial Resources 9. Analysing Operational Resources Part four - the Purpose of the Organisation 10 Purpose Shaped by Vision, Leadership and Ethics 11. Purpose Emerging from Knowledge, Technology and Innovation 12. Purpose Delivered Through Corporate and Business Objectives Part Five - Developing the Strategy 13. Developing Strategic Options - the Prescriptive Process 14. Strategy Evaluation and Development - the Prescriptive Process 15. Finding the Route Forward - Emerging and Prescriptive Approaches 16. Organisational Structure and Style and People Issues Part Six - the Implementation Process 17. Resource Allocation, Strategic Planning and Control 18. Government, Public Sector and Not-for-Profit Strategies 19. International Expansion and Globalisation Strategy 20. Strategy Dynamics and Entrepreneurial Strategy 21. managing Strategic Change 22. Building a Cohesive Corporate Strategy.
520 8 _aThis new international text provides contemporary coverage of both the prescriptive and emergent schools of strategy from a European rather than American perspective. This fourth edition contains new material on public sector strategy and updated coverage of organisational structures.
533 _aElectronic reproduction.
_bUK
_cMyiLibrary
_d2007
650 0 _aBusiness planning.
_9628
650 0 _aStrategic planning.
_960
650 7 _aBusiness and Management.
_2ukslc
_93592
650 7 _aBusiness strategy
_2thema
_94847
655 7 _aElectronic books.
_2local
_918
710 2 _aMyiLibrary.
_9191
856 4 0 _uhttps://ebookcentral.proquest.com/lib/aitie/detail.action?docID=5136513
_yconnect to online resource
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