000			02353nam a22005058i 4500
001			BDZ0021117878
003			StDuBDS
005			20180923150058.0
008			130130s2013 enk f 001 0 eng|d
020			_a9780273773221 (pbk.) : _c£47.99
020			_a9780273773221
035			_a(OCoLC)852837407
040			_aStDuBDS _cStDuBDS _dStDuBDSZ _erda
050		4	_aHF5415.123
072		7	_aBUS _2ukslc
072		7	_aKJS _2thema
072		7	_a1D _2thema
082	0		_a658.802 PEL
100	1		_aPelsmacker, Patrick de, _d1957- _eauthor.
245	1	0	_aMarketing communications : _ba European perspective / _cPatrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
250			_a5th edition.
260			_aHarlow, England : _bPearson, _c2013.
300			_a640 pages ; _c27 cm
500			_aPrevious ed.: Harlow: Financial Times Prentice Hall, 2010.
504			_aIncludes bibliographical references and index.
505	0		_a1.Integrated communications -- 2.Branding -- 3.How marketing communications work -- 4.Target groups -- 5.Objectives -- 6.Budgets -- 7.Advertising -- 8.Media planning -- 9.Advertising research -- 10.Public relations -- 11.Sponsorship -- 12.Brand activation -- 13.Direct marketing -- 14.Exhibitions and trade fairs -- 15.E-communication -- 16.Ethical issues in marketing communications.
520	8		_aMarketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
650		0	_aCommunication in marketing _zEurope
650		7	_aBusiness and Management. _2ukslc
650		7	_aSales & marketing _2thema
650		7	_aEurope _2thema
700	1		_aGeuens, Maggie, _d1969- _eauthor.
700	1		_aBergh, Joeri van den, _d1971- _eauthor.
700	1		_aGeuens, Maggie, _d1969-
700	1		_aBergh, Joeri van den, _d1971-
902			_a170814
907			_a.b11704998 _bmain _c-
942			_n0
960			_amain _b2 _c151019 _d- _e- _f- _g- _hp _i- _j70.95 _kb _labc _m2015-06-30 _n- _of _p- _q2015-07-31 _ra _sq _ta _up _vbookn _weng _xie _y0 _z.o10124329
961			_fB Flaherty _bOrder printed 03-07-2015 10:10 _lmain _mabc
998			_b0 _c150206 _dm _ea _f- _g0
999			_c116134 _d116134