| 000 | 02588nam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0000658363 | ||
| 003 | StDuBDS | ||
| 005 | 20180923141613.0 | ||
| 008 | 970826r20011998enka f b 001 0 eng d | ||
| 020 |
_a9780273617136 (pbk.) : _c£24.99 |
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| 020 | _a9780273617136 | ||
| 040 |
_aStDuBDS _cStDuBDS _dStDuBDSZ |
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| 050 | 0 |
_aHD30.22 _b.C66 1998 |
|
| 072 | 7 |
_aIND _2ukslc |
|
| 072 | 7 |
_aKC _2thema |
|
| 072 | 7 |
_aKJC _2thema |
|
| 082 | 0 | _a338.5 COO | |
| 100 | 1 |
_aCook, Mark, _d1954- |
|
| 245 | 1 | 0 |
_aBusiness economics : _bstrategy and applications / _cMark Cook and Corri Farquharson. |
| 260 |
_aLondon : _bPitman, _c1998. |
||
| 300 |
_axxii, 602 p. : _bill. ; _c27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart 1.Introduction -- 1.The scope of business economics -- 2.The organisation and its environment -- 3.Business objectives, ethics and corporate governance -- 4.Alternative models of the organisation -- Part 2.Demand, revenue and costs -- 5.Consumer behaviour -- 6.Demand and elasticity -- 7.Estimating and forecasting demand -- 8.Determinants and behaviour of costs -- Part 3.Marketing and investment decisions -- 9.Pricing decisions -- 10.Pricing practices -- 11.Non-price competition and the marketing mix -- 12.Investment decisions and the cost of capital -- 13.Techniques for decision making under conditions of uncertainty and risk -- 4.Economics and corporate strategy -- 14.Elements of business strategy -- 15.Analysing the structure of competition -- 16.Competitive weapons: scale, scope and core competences -- 17.Transaction cost economics -- 18.Deterrence and reputation as strategic tools -- 19.Quality and the economics of the organisation -- Part 5.Business issues -- 20.Business issues and the environment -- 21.The globalisation of business activities -- 22.Government intervention: competition and regulation -- 23.The changing boundaries of the organisation-- 24.The labour market. | |
| 520 | 8 | _aBusiness Economics uses international case studies to explain and develop the link between business economics and strategy. The authors cover the impact of recently emerging themes, including the growth of information technology. | |
| 650 | 0 |
_aManagerial economics _xProblems, exercises, etc |
|
| 650 | 0 | _aManagerial economics. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aIndustry. _2ukslc |
|
| 650 | 7 |
_aEconomics _2thema |
|
| 650 | 7 |
_aBusiness strategy _2thema |
|
| 700 | 1 | _aFarquharson, Corri. | |
| 902 | _a170814 | ||
| 907 |
_a.b10047992 _bmain _c- |
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| 942 | _n0 | ||
| 998 |
_b1 _c010831 _dm _ea _f- _g0 |
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_c1116 _d1116 |
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