| 000 | 01096nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 2006 | ||
| 082 | 0 | _a658.8 SIL | |
| 100 | 1 | _aSilk, Alvin J. | |
| 245 | 1 | 0 |
_aWhat is marketing? / _cAlvin J. Silk. |
| 260 |
_aBoston: _bHarvard Business Press, _c2006. |
||
| 300 |
_a207p.; _c24cm. |
||
| 490 | 0 | _aWhat is ? series. | |
| 504 | _aIncludes index. | ||
| 505 | 1 | _a1.Marketing stragegy -- 2.Understanding consumer behavior -- 3.Market segmentation, target market selection, and positioning -- 4.Product policy -- 5.Going to market -- 6.Marketing communications and promotioins -- 7.Optimal pricing -- 8.Personal selling and sales management -- 9.Managing customers. | |
| 650 | 0 | _aMarketing. | |
| 710 | 1 | _aHarvard Business School Press. | |
| 902 | _a170814 | ||
| 907 |
_a.b10380498 _bmain _c- |
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| 960 |
_amain _b3 _c070307 _d- _e- _f- _g- _hp _i- _j0.00 _kb _ldon _m2006-10-13 _n- _of _p- _q2006-10-27 _ra _sq _ta _u- _vhar _weng _x _y0 _z.o10055150 |
||
| 961 |
_fJohn Cusack (Please send email directly to John) _lmain _mdon |
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| 942 | _n0 | ||
| 998 |
_b0 _c061011 _dm _ea _f- _g0 |
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| 999 |
_c11027 _d11027 |
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