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How cool brands stay hot : branding to generation Y / Joeri van den Bergh, Mattias Behrer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 BER.
Marketing challenges in serving millennials [electronic resource] / guest editor, Dennis Pitta. by Series: Journal of consumer marketing ; v. 29, no. 2, 2012
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bradford, U.K.] : Emerald, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The generation X : Americans born 1965 to 1976 / by The New Strategist Editors. [electronic resource] by Series: American generations series
Edition: Eighth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Amityville, New York : New Strategist Press, LLC, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Frontrunners or copycats? [electronic resource] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors). by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Copenhagen ; Herndon, VA : Copenhagen Business School Press, 2005
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Strategien der Kinderwerbung / Gülcin Naz Bayraktar. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hamburg, [Germany] : disserta Verlag, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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