Consumer behavior [electronic resource] : women and shopping / Patricia Huddleston, Stella Minahan.
Material type: TextPublisher number: 2 | BEPSeries: Consumer behavior collectionPublication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.Edition: 1st edDescription: 1 electronic text (132 p.) : digital fileISBN:- 9781606491683 (electronic bk.)
- Women and shopping
- 658.834082 22
- HF5415.332.W66 H833 2011
- Also available in print.
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references (p. 113-128) and index.
1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
Also available in print.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Title from PDF t.p. (viewed on January 29, 2011).