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Behavioral pricing [electronic resource] / guest editors Sarah Maxwell and Hooman Estelami. by Series: Journal of product & brand management, featuring pricing strategy & practice ; v.14, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2005
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzmán and Oriol Iglesias. by Series: Journal of product & brand management : featuring pricing strategy & practice ; v. 21, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bradford] : Emerald Insight, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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