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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang. [electronic resource] by Series: Journal of Research in Interactive Marketing ; Volume 9, Issue 2
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Bradford, England] : Emerald, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The convergence of interactive marketing and personal selling and sales management / guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon. [electronic resource] by Series: Journal of research in interactive marketing ; volume 10, number 1, 2016
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Bradford, West Yorkshire] : Emerald, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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