Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement / Klaus Zwerina. [electronic resource]

By:

Zwerina, Klaus [author.]

Material type: Text

TextSeries: Contributions to management sciencePublisher: Berlin, [Germany] ; Heidelberg, [Germany] : Springer-Verlag, 1997Copyright date: ©1997Description: 1 online resource (173 pages) : illustrations, tablesISBN:

9783642500138 (e-book)

Subject(s):

Consumers' preferences

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement.DDC classification:

658.8343 23

LOC classification:

HF5415.32 .Z847 1997

Online resources:

Click to View

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))	Available

"With 8 Figures and 12 Tables."

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed June 9, 2017).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.