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Understanding media semiotics / Marcel Danesi.

By: Material type: TextTextPublication details: London : Arnold, 2002.Description: x, 253 p. : ill. ; 24 cmISBN:
  • 9780340808849 (pbk.) :
  • 9780340808832 (hbk.) :
  • 0340808837
Subject(s): DDC classification:
  • 302.2 DAN
LOC classification:
  • P96.543
Incomplete contents:
Introduction -- 1.The mediated world -- 2.An outline of semiotic theory -- 3.Print media -- 4.Audio media -- 5.Film -- 6.Television -- 7.The computer and the Internet -- 8.Advertising -- 9.Social impacts of the media.
Summary: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 302.2 DAN (Browse shelf(Opens below)) 1 Available 00213058
Short Loan TUS: Midlands, Main Library Athlone General Lending 302.2 DAN (Browse shelf(Opens below)) 1 Available 201339

Includes bibliographical references (p. 230-243) and index.

Introduction -- 1.The mediated world -- 2.An outline of semiotic theory -- 3.Print media -- 4.Audio media -- 5.Film -- 6.Television -- 7.The computer and the Internet -- 8.Advertising -- 9.Social impacts of the media.

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory.

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