Understanding media semiotics / Marcel Danesi.
Material type: TextPublication details: London : Arnold, 2002.Description: x, 253 p. : ill. ; 24 cmISBN:- 9780340808849 (pbk.) :
- 9780340808832 (hbk.) :
- 0340808837
- 302.2 DAN
- P96.543
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 302.2 DAN (Browse shelf(Opens below)) | 1 | Available | 00213058 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 302.2 DAN (Browse shelf(Opens below)) | 1 | Available | 201339 |
Includes bibliographical references (p. 230-243) and index.
Introduction -- 1.The mediated world -- 2.An outline of semiotic theory -- 3.Print media -- 4.Audio media -- 5.Film -- 6.Television -- 7.The computer and the Internet -- 8.Advertising -- 9.Social impacts of the media.
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory.