Mediating the message : theories of influences on mass media content / Pamela J. Shoemaker, Stephen D. Reese.

By:

Shoemaker, Pamela J

Contributor(s):

Reese, Stephen D

Material type: Text

TextPublication details: White Plains, N.Y. ; London : Longman, c1996.Edition: 2nd edDescription: xiv, 313 p. ; 24 cmISBN:

9780801312519 (pbk) :
0801312515

Subject(s):

DDC classification:

302.23 SHO

Summary: This text provides a framework for evaluating and reviewing the factors that influence media content, or "media sociology". It examines the influences on media content (the audience, media organizations, advertisers and government) and reviews past studies on mass media sociology.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	302.23 SHO (Browse shelf(Opens below))	1	Available		114523

Includes bibliographical references: p.273-302. _ Includes index.

Includes bibliographical references (p. 273-302) and index.

This text provides a framework for evaluating and reviewing the factors that influence media content, or "media sociology". It examines the influences on media content (the audience, media organizations, advertisers and government) and reviews past studies on mass media sociology.