Focus group practice / Claudia Puchta and Jonathan Potter.

By:

Puchta, Claudia

Contributor(s):

Potter, Jonathan

Material type: Text

TextPublication details: London : SAGE, 2003.Description: 176 pISBN:

9780761966906 (hbk.) :
9780761966913 (pbk.) :
9780761966913

Subject(s):

DDC classification:

300.723 PUC

LOC classification:

H61.28

Contents:

Focus Groups and Interaction Producing Informality Producing Participation Producing Opinions Producing Useful Opinions Producing Varied Opinions From Practice to Strategy .

Summary: Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	300.723 PUC (Browse shelf(Opens below))	1	Available		204966

Focus Groups and Interaction Producing Informality Producing Participation Producing Opinions Producing Useful Opinions Producing Varied Opinions From Practice to Strategy .

Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation.