Focus group practice / Claudia Puchta and Jonathan Potter.
Material type: TextPublication details: London : SAGE, 2003.Description: 176 pISBN:- 9780761966906 (hbk.) :
- 9780761966913 (pbk.) :
- 9780761966913
- 300.723 PUC
- H61.28
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 300.723 PUC (Browse shelf(Opens below)) | 1 | Available | 204966 |
Focus Groups and Interaction Producing Informality Producing Participation Producing Opinions Producing Useful Opinions Producing Varied Opinions From Practice to Strategy .
Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation.