Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation / Robert I. Sutton.

Includes bibliographical references (p. 207-223) and index.

Part I: Why the weird ideas work -- 1.Why theses ideas work, but seem weird -- 2.What is creativity, anyway? -- Part II: The weird ideas -- 3.Hire slow learners (of the organizational code) (Weird idea #1) -- 4.Hire people who make you uncomfortable, even those you dislike (weird idea #1 1/2) -- 5.Hire people you (probably) don\'t need (weird idea #2) -- 6.Use job interviews to get ideas, not to screen candidates (weird idea #3) -- 7.Encourage people to ignore and defy superiors and peers (weird idea #4) -- 8.Find some happy people and get them to fight (weird idea #5) -- 9.Reward success and failture, punish inaction (weird idea #6) -- 10.Decide to do something that will probably fail, then convince yourself and everyone else that success is certain (weird idea #7) -- 11.Think of some ridiculous or impractical things to do, then plan to do them (weird idea #8) -- 12.Avoid, distract, and bore customers, critics, and anyone who just wants to talk about money (weird idea #10) -- 13.Don\'t try to learn anything from people who seem to have solved the problems you face (weird idea #10) -- 14.Forget the past, especially your company\'s successes (weird idea # 11) -- Part III: Putting the weird ideas to work -- 15.Building companies where innovation is a way of life.