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Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publication details: Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
International marketing in the Asia-Pacific region. Part 2 / [electronic resource] / guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip. by Series: International marketing review ; v. 21, no. 3, 2004.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publication details: [Bradford, England] : Emerald Group Pub., 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Handbook of markets and economies [electronic resource] : East Asia, Southeast Asia, Australia, New Zealand / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2006
Other title:
  • East Asia, Southeast Asia, Australia, New Zealand
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The brutal truth about Asian branding and how to break the vicious cycle [electronic resource] / Joseph Baladi. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Singapore : Wiley, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Small business marketing and relationship marketing in Asia Pacific [electronic resource] / guest editor, Nelson Oly Ndubisi. by Series: Asia Pacific journal of marketing and logistics : incorporating the Journal of Asia Pacific marketing ; v. 23, no. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [London] : Emerald Group Pub. Ltd., [2011]
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms / Mario Glowik. [electronic resource] by
Edition: Second, revised and updated edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Berlin : De Gruyter Oldenbourg, [2016]Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others]. [electronic resource] by Series: Elsevier Asian Studies Series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Amsterdam, Netherlands : Elsevier, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing management in Asia [electronic resource] / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen. by Series: Routledge studies in international business and the world economy ; 55
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Routledge, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Arts marketing in Asia / guest editor, Yu-Chien Chang, Chloe Preece. [electronic resource] by Series: Arts and the Market ; Volume 8, Number 2
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Place of publication not identified] : Emerald Publishing Limited, 2018
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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