Getting started in communication : a practical guide for activists and organisations / Michael Norton and Purba Dutt.

Includes index.

PART ONE: INTRODUCTION: About This Book --Why Communicate? --Some Questions to Ask before You Start-- Defining Your Audience --The Different Ways of Communicating --PART TWO: YOUR OWN MEDIA --Leaflets and Promotional Material --Annual Reports --Newsletters-- Publications and reports-- Websites, Internet Mailing Lists and Newsgroups --Videos --Exhibitions-- PART THREE: PRINT AND BROADCAST MEDIA-- Using the Media to Get Publicity-- Making Yourself Newsworthy --Stunts and Campaigns --Advertising in the Press and on Television-- PART FOUR: SOME USEFUL TECHNIQUES --Using Case Studies --Writing Clearly in Plain Language-- Editing a Manuscript-- Illustration and Design --Speaking in Public-- Building Brand Awareness : Your Organization\'s Name and Logo-- PART FIVE: FEEDBACK AND RESPONSE -- Getting and Measuring the Response-- Keeping Records.