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How cool brands stay hot : branding to generation Y / Joeri van den Bergh, Mattias Behrer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 BER.
Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing challenges in serving millennials [electronic resource] / guest editor, Dennis Pitta. by Series: Journal of consumer marketing ; v. 29, no. 2, 2012
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bradford, U.K.] : Emerald, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Branded male [electronic resource] : marketing to men / Mark Tungate. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / Louis E. V. Nevaer. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, England ; New York, New York : Routledge, 2015Copyright date: ©2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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