Crafting and executing strategy : the quest for competitive advantage : concepts and cases.
Material type: TextPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2010.Edition: 17th ed., International student ed. / Arthur A. Thompson, Jr., A.J. Strickland III, John E. GambleDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN:- 9780070182608 (pbk.) :
- 9780070182608
- 658.4012 THO
- HD30.28
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Includes bibliographical references and index.
Part one: concepts and techniques for crafting and executing strategy -- 1.What is strategy and why is it important? -- 2.Leading the process of crafting and executing strategy -- 3.Evaluating a company\'s external environment -- 4.Evaluating a company\'s resources and competitive position -- 5.The five generic competitive strategies: which one to employ? -- 6.Supplementing the chose competitive strategy; other important business strategy choices -- 7.Strategies for competing in foreign markets -- 8.Diversification: strategies for managing a group of business -- 9.Ethical business strategies, social responsibility, and environmental sustainability -- 10.Building an organization capable of good strategy execution -- 11.Managing internal operations: actions that promote good strategy execution -- 12.Corporate culture and leadership: keys to good strategy execution -- Part two: Cases in crafting and executing strategy.
Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.