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New product development : managing and forecasting for strategic success / Robert J. Thomas.
Material type:
TextSeries: The Portable MBA series | The Portable MBA seriesPublication details: New York ; Chichester : John Wiley, c1993.Description: xiv, 352 p. : ill. ; 26 cmISBN: - 9780471572268 :
- 0471572268 (acidfree paper) :
- 658.575 THO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.575 THO (Browse shelf(Opens below)) | 1 | Available | 104705 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.575 THO (Browse shelf(Opens below)) | 1 | Available | 104706 |
Includes bibliographical references (p. 319-338) and indexes.
Highlighting the importance of new product development, this study provides a conceptual approach to product development and forecasting. It links the developmental stage with the measurement of a product's success, and supplies a development framework which can be used by managers.