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Managing services marketing : text and readings / John E.G. Bateson.
Material type:
TextSeries: The Dryden Press series in marketing | The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1995.Edition: 3rd edDescription: xvii, 680 p. : ill. ; 24 cmISBN: - 9780030986666
- 0030986664
- 658.8 BAT
- HD9980.5 .B38 1995
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BAT (Browse shelf(Opens below)) | 1 | Available | 111366 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BAT (Browse shelf(Opens below)) | 1 | Available | 110447 |
Includes bibliographical references and index.